The BED HEAD brand was established on the back of the original BED HEAD wax stick so had a heritage firmly rooted in hair styling. With the new Urban Antidotes product range Bed Head were able to establish their credentials in the wash and care space with packaging that was a clever play on blood transfusion bags.

Look like a saint, live like a sinner, it encouraged consumers to use more BED HEAD styling products as it became the remedy for any hair styling hangovers; a win-win for the brand.