R.A.W. means Real, Authentic, Wholesome.

The perfect balance between nature, health and beauty, R.A.W. is a high-performing haircare line that does not compromise on quality while remaining as natural and true as possible.

How designed the bespoke 3D and 2D packaging for R.A.W. that dispenses with the usual hair care semiotics and presents a brand that resonates with millennial culture. Fresh and unembellished, it is hair care at its simple best. Both for hair and the planet.