DI LUSSO ESTATE
Di Lusso grew out of the desire to celebrate Italian fine wine and food. This, in turn, inspired an identity drawn from a fictional tree simultaneously bearing grapes, olives and figs and a name derived from the Italian term for indulgence. After capturing the essence of this magical brand in the identity we set about applying it to the packaging, website, brochures, exhibition displays, signage and point of sale materials as well as sourcing wine bottles from Italy, olive containers and capsules.
In a market crowded with similar-sized producers, visual identity and packaging take on crucial importance and Di Lusso’s branding achieved peer commendation whilst contributing to increased sales.