When is an ice cream not an ice cream? When it’s a Golden Gaytime!

As quintessentially Aussie as Crocodile Dundee or the Sydney Opera House, for years it lay unchanged in the freezer. When commissioned to redesign this iconic product How treated it with meticulous consideration, from every crumb of detail in its long history and brand personality right down to what made it lick.

The result? A rainbow of colour and a Gay-naissance it so richly deserved.