LUX LUMINIQUE

How partnered with the LUX team to establish a new, non-silicon range in a category that was already firmly established in the Japanese market. Coming later to the market and positioned in a visually-hectic retail environment meant the packaging had to be truly outstanding and highly appealing to consumers.

From the first sketches through to final prototypes, How crafted detailed, decorative and lushly feminine packaging that brought the brand back to number one in Japan.

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