NEW PRODUCT DEVELOPMENT

Graphic design plays an important role in helping producers visualise their product. Questions such as – how is my product perceived? how does it look on shelf? how does it stack up against the competition? – can go some way to being answered long before other, no-less vital, issues are tackled. In some cases, the initial design process can spur a strategic marketing rethink and lead to a totally different entity seeing the light of day. There is no manual for what we do, no guidebook for graphic design, and there is no single solution to a creative problem.

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